Launching a new product can be a daunting experience for any company. This is corporate event organisers can help you out. If you are planning on hosting a product launch, you will need to start building up some hype around it. The social media is an excellent tool that can be used to get people talking about the new product and its features. This also opens up an easy way to spread the word around.
Roll Out The Red Carpet With the Latest Trends From Top Corporate Event Organisers
Hire The Right Venue
The emphasis needs to be on the product during the entire event, so try to pick a venue that can be associated with your product in any way. For example, if you are planning to launch a new smartphone, choose a venue that has hosted electronic trade shows, or IT shows earlier.
Pick A Suitable Theme
The theme you plan on selecting needs to be in sync with your product and the market segment it caters to. If you are launching a luxury car, then your guests will be expecting a classy event rather than a laidback affair. Some companies prefer to run workshops and seminars in relation to the product launch to help the guest understand how the new product works and how to use its spectacular features. Promotional products like pens, pen drives and other office products can be given away that the guests might find useful. If you look up any list of corporate events, you will find that freebies given away are a huge hit with the guests at the launch party.
Get Live Entertainment For The Party
Hiring Live entertainment has become vital for any product launch to be marked a success in the eyes of the industry. Try to incorporate it in a fun and memorable way, so that the guests enjoy themselves at the launch and have a favourable impression of the whole proceedings. Stand-up comedians are becoming a favourite among most corporate shows, or you can have a contemporary dance group perform if your venue has a dance floor.
Time It Right
Product launches are usually held on the day that the product is released to the general public or as a teaser for what to expect. If you are planning on hosting a teaser, try to keep it around two weeks before the actual product launch so that the event does not fade away from the public’s mind.
Get The Buzz On With Social Media
Harness the power of social media to have everyone talking about your product before the actual launch party. You can get this done by putting together an aggressive online marketing strategy that targets your main market segment.
Set Up A Contest
There is no better way to get people excited by your product than giving them a chance to enter a contest to win it. This will get people talking about the product. This publicity stunt can help garner enough attention for your product launch party to be the hit of the year!
At the end of the day, it’s your product will be the star of the show, so make sure all the attention is focused on it throughout the event.