Starting a brand-new merchandise or launching a new product in the market may be an intimidating experience for any business house. This is where corporate event organizers with handful of experience can help you in conceptualizing and executing the event to get the desired results.
INVITE THE RELEVANT TO ATTEND THE LAUNCH PARTY
In general invitations for the launch party should be sent out only to the people who are relevant to your business/brand, it should be your existing clients and potential buyers of your to be launched product. Rope in Chief/Special Guests for the launch party, not necessary they should be high powered individuals in the society, but individuals who could influence others and who can speak for your brand. If you are planning the launch event in a mega scale, then make sure you invite journalists and media people to cover the entire event.
HIRE THE RIGHT VENUE
The emphasis must be on the product throughout the entire event, so try to select a venue that could possibly relate to your merchandise in whatever manner. The choice of venue could be selected based on your target customers, it could be based on the financial status of your target customers and the geographical location they belong to. For example, if you’re planning to launch a Mechanical Equipment, you can consider a industry related trade fair to launch the same, or if it is a High End Fashion Clothing you can consider a fashion show at a 5 star hotel.
PICK A SUITABLE THEME
The theme you plan on choosing needs to be in sync with your merchandise/product and the market section it panders to. If you’re starting a luxury car, then your visitors will be expecting a classy ambience as opposed to a laid-back dull lit theme. Some companies prefer to run seminars and workshops in relation to the product launch to assist the guest understand the way the brand-new product works and how to use its magnificent capabilities. At the end of the day, it’s your company and it is your product, so make sure all the attention is focused on it throughout the event.
GET LIVE ENTERTAINMENT FOR THE PARTY
Hiring live entertainment has become vital for any product launch to be marked a success in the eyes of the business. Try to incorporate it into a fun and memorable way, therefore the guests enjoy themselves at the launch and have a favorable impression of the whole proceedings. Stand-up comedians are becoming a favorite among most corporate shows, or you may have a modern fusion dance group perform or a spectacular international act to mesmerize the guests.
TIME IT RIGHT
Product launches are usually held on the day that the product is released to the public or as a teaser for what to expect. If you’re planning on hosting a teaser, attempt to keep it around 2 weeks before the actual product launch so the event doesn’t fade away from the people’s mind.
GET THE BUZZ ON WITH SOCIAL MEDIA
Harness the power of social media to have everyone talking about your product before the actual launch party. You can get this done by putting together an aggressive online marketing strategy that targets your main market segment. Social media tools such as Facebook, Twitter, LinkedIn, Pinterest, YouTube are favorites among corporates as the reach is enormous and economical too when compared to the conventional TV & Print media ads.
SET UP A CONTEST
There is no better way to get people excited by your product than giving them a chance to enter a contest to win it. This will get people talking about the product. This publicity stunt can help garner enough attention for your product launch party to be the talk of the town!
DON’T FORGET TO COMPLIMENT THE GUESTS
Promotional products like pen drives, gift hampers, utility products along with other office goods could be given away to the guests as freebies may discover as a very useful business promotion. Make sure the gift act as a reminder to your guests to think about your company and your product, more the unique the gift is, more often they will remember the event. If you look up to any list of corporate events, you’ll discover that freebies given away are a huge hit with the guests at the launch party.
POST EVENT PROMOTIONS
The product launch party is just the start, it is important to keep the momentum going even after the event is done. Use the social media to post all the photographs and videos taken during the event. Build conversation with your event attendees and make them share their event experience as a thread in the social media posts. More the days/weeks these posts spread in social media, more the reach you get among your target customers.
A launch party, though stressful, is a very important event in any products life cycle. A well planned and flawlessly executed launch event can ensure that the desired results are achieved.
Blog by: Kiyoh Creative Services
Kiyoh is an experience management company created by partners with extensive experience in events, leisure, holidays and advertisement industry with a vision of being the premium provider of quality event experiences such as Weddings, Corporate Mega Events or any other celebrations for the matter. At Kiyoh we go the extra mile and provide innovative, creative and personalized services with a professional touch. We’re passionate at what we do, and it reflects in the results. You’ve got to experience it to know it!